Film Opening - Blog Post #12

Who is the Target Audience?

Good evening everyone!

        My class had to write an essay during class today, meaning my group was not able to meet to continue planning for the film opening project. Because of this, I thought it would be a great idea to go over our target audience, since knowing who will be watching is immensely beneficial in terms of planning the project itself. Our group already has a decent idea of what this targeted group is like, however I wanted to share our ideas in order for you, my readers, to know this useful information as well. Let's get started!

Who Watches Post-Apocalyptic Movies?

        Typically, the target audience for post-apocalyptic films is made up of older teens and adults between the ages of 18 and 44. This is because this genre usually deals with darker, more violent scenes, which are often not appropriate for younger audiences (of course, many people from this demographic enjoy these movies regardless, as long as they have proper supervision). 

        Some examples of post-apocalyptic films include 10 Cloverfield Lane (2016) and A Quiet Place (2018). 10 Cloverfield Lane deals with entrapment and a widespread chemical attack that has affected the main characters' outside world. Because of its car crash and fight scenes, this film is restricted to younger audiences (hence its PG-13 rating). Also rated PG-13, A Quiet Place is a movie about a family who is trying to silently survive the wrath of blind monsters with super-sensitive hearing. This film is also restricted to younger audiences due to the movie's sinister creatures, however the movie itself appeals to generally younger audiences due to John Krasinski's major role in the film (he wrote, directed, and acted in the film). For those who are not aware, Krasinski played the role of Jim on NBC's The Office (2005-2013), which is now considered part of pop culture among teens. Consequently, the movie was more appealing to younger audiences, especially those who watched the show. 

Losing Track - Breaking Conventions

        Much like John Krasinski, my group decided that we wanted our audience to appeal to relatively younger audiences, as well as the female demographic. We are confident that this will be effective due to our main character being played by our group member, Sabrina, who is a 17-year-old female. Since the film will focus on her and her journey through her abandoned world, we hope to engage viewers closer to our age, as well as those closer to their mid-thirties. In addition, since our entire group happens to lie within our film's target audience, we will be able to make decisions that will make it more entertaining for teens and adults to watch.

        Hope you enjoyed the post today! I will update as soon as possible regarding the storyboard and location scouting once I have more information. Write to you then!